• stephaniematard

My experience using a professional branding and logo designer!

Two things were driving me crazy with my website and logo!


1st, my logo looked like every other voice over actor's logo.

My name plus a microphone with no real identity or authenticity.


2nd, my website was getting good traffic, but I knew it was missing something.

I was playing it safe.

Basically, I had a black and white website, and it didn't feel right with my vibrant personality.


I wanted to grab people's attention (in the best way possible) for them to want to get to know me and want to collaborate with me!


Here is an idea of my old website and branding⬇️

 

Stephanie_Matard's_Old_Website_Voice_Over_Actress
Old Website
 

Then I did things completely wrong!


I contacted a web designer, sent him about 50 different websites I liked, and I expected something magical to happen.....IT DID NOT!

gif

I had no direction. I was like a sailboat without a sail, like a marathon runner without sneakers, or like a voice over actor without a microphone…


I realized that I needed to start from the ground up and build the foundation.


I needed some branding and logo design magic.


Luckily I am a member of Gravy for the Brain!


It's a professional voice over association that hosts the Onevoice Awards each year.


While I was reading an article and I happened to see that B-Double-E were the winners of the One Voice Award for Best voice-over service provider of the year in 2020!


B_double_E

Rob and Helen Bee's company, B-Double-E, is specialized in helping voice overs be seen and heard, with Rob as an audio engineer and Helen as a branding and website designer.


I reached out to Rob first for some audio assistance, and I was so impressed that I asked if he could introduce me to Helen because I needed her design expertise.


Then the magic happened!


Helen and I had a zoom meeting so that she could explain her process, and during this meeting, I knew straight away that I wanted to work with her!

Helen_bee_B_double_E

Helen works in 9 stages:


Brand Exploration

Creative Direction

Mood Board

Style Board

Logo concepts

Refined logo concepts

Brand pattern & website style guide

Final brand style guide

Delivery of files & materials



Brand_exploration_stephanie_matard_voice_over

This process ensures that every stage is just right before moving on to the next.


I never felt that I couldn't be 100% honest or share ideas with Helen throughout the stages.


She even explained that giving negative feedback was just as helpful as positive feedback because she knew where not to go!




Once we arrived at the final stage where Helen delivered the brand elements, I also received a brand style guide in a PDF format.


The brand style guide is a reference tool for your fonts, colors, logo, and entire brand identity. I found this to be so useful that I actually had one printed and made into a booklet to have it physically on my desk!




The other amazing thing about the brand style guide is that when you’re updating your website, you have all the elements of your brand already established. This will save tons of time and also allow for quick decision-making.


So, to sum up, this process is extremely personal, and I believe it is done in a fashion that lets Helen create an authentic brand for each person she works with. Thank you Helen!



B-Doube-E has a great newsletter and even regular online social meetups in order to get to know others in the industry!


Learn more on their website! https://b-double-e.co.uk/



I am an international professional American voice over talent. I live in Europe, in France to be more specific, and I am actively seeking new international clients. I would be happy to make your project a success! Want to learn more about me? Visit my website https://www.stephaniematard.com


voice_over_actress_in_europe_stephanie_matard

#voiceoverbranding #newbrand #websiteupgrade #bdoublee

#helenandrobbee #newlogo #voiceoverdesign #websitedesign

#authenticbranding #branding #foundations #stephaniematardvoiceover

#americanineurope

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